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1. VLOŽTE SVOJE OSOBNÉ ÚDAJE

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2. POVEDZTE SVOJ PRÍBEH

VYBERTE OBLASŤ, PRE KTORÚ SVOJ PRÍBEH NAVRHUJETE* *

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Responsible corporate citizen
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Responsible Insurer
Responsible investor

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From cheap plastic to sustainable value

Approximately two years ago, the topic of sustainability started to appear in Group news. Back then, our team thought it was time to make a difference and turn words into action. We wanted to transfer these values of ours into real life.

We started exploring new options and looking among suppliers. Previously, price had been the deciding factor in our selection of promotional items, and they were mostly made from non-organic materials. Unfortunately, the suppliers were not prepared for our requirements. We wanted verifiable eco-friendly alternatives with certificates and documentable materials, which no one could give us.

We searched and found

But then came a tip from our friends in the industry who directed us to a supplier abroad. We started working together and decided to focus on promotional items that are water efficient and made from recycled plastics gathered from the garbage in oceans. By 2022, we had a very specific project for environmentally sustainable promotional items.

"At the beginning of the project, we were looking for promotional items with verifiable environmental benefits. Products with a true provenance that can convince our clients and advisers. In short, we didn't want to do mere greenwashing." Martin Moláček, Marketing Sales Support Manager in the Czech Republic.

We've made a huge progress

In our Marketing Sales Support team, we have a total of six people in charge of three agendas. The first deals with printed materials, significantly reducing paper consumption from 2019. The second agenda is dedicated to the promotional gifts that our advisors give to clients and the third focuses on marketing signage for branch interiors and exteriors, for which we are progressively looking at recycled materials to reduce our CO2 footprint.

Today I am happy to say that we have taken a giant leap forward. FSC-certified paper is now our standard. This year, the share of sustainable alternatives in our catalogue of promotional items in total sales was 78%. New eco-friendly, sustainable or SME EnterPRIZE categories were added to our e-shop offer.

But the journey doesn't end there. Our vision is to gradually move from cheap plastic gifts to a strategy of more valuable gifts with an emphasis on sustainable development and ecology. We want our efforts to be real, credible and to make a real difference. We reject suppliers who do not have transparent environmental practices and strive to be a role model for others.

What motivates us most

We take inspiration from companies like IKEA that have a very sophisticated approach to sustainability. We are also proud to have won several 3D Advertising Star awards for innovative eco-friendly gift items. What drives us forward is the support of our management, knowing that the Group cares about our work and the colleagues who work with us on our projects. And I have to say that we have had nothing but positive reactions from all sides.

Awards

2022

3D Advertising Star - 1st place for the eco-friendly cork notebook set

3D Advertising Star - 3rd place for the stone notebook

2023

3D Advertising Star - 1st place for the original paper chair

3D Advertising Star - 2nd place for multifunctional case made from old advertising banners

Nominations: GENERALI LifeTime Partner AWARDS 2023

&nbsp;

We want to do more

Our goals are ambitious. We want to get to a zero-carbon footprint in everything we print. We will gradually go digital for all our business materials within a few years. In promotional items, we will move our portfolio to 95% sustainability, because we must count on a minimal carbon footprint in transport, for example. We will use more eco-friendly materials in our branch branding, and we will also include green and natural motives.

So, when I sit down in my office in the morning, I know that I am influencing the bigger story with my decisions. Everyone who works with us on our projects is contributing to it. Today, I'm proud to say that sustainability is not just a phrase, it's our daily practice. I would like to thank everyone who helps us make it happen!

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Týmto potvrdzuje a súhlasím s tým, že tlač, podpísanie, skenovanie a nahratie v určenej oblasti (odkazy sú dostupné v nasledujúcom odseku) týchto dokumentov relevantných pre práv spoločnosti Assicurazioni Generali S.p.A. a jej dcérskych spoločností na obsah, ktorý poskytnem, je nevyhnutnou podmienkou účasti na iniciatíve „Responsible Future“:

Dokument na podpis zamestnancom: Stiahnuť

Dokument na podpis možnými budúcimi subjektmi v dospelom veku prítomnými na fotografiách a/alebo videu: Stiahnuť

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Konkrétne a jasne vyjadrujem slobodný súhlas s uvedením mojich osobných údajov – vrátane fotografií, videí a zvuku – spoločnostiam skupiny Generali, ktoré ich môžu používať, reprodukovať a zverejniť na svojich interných a externých komunikačných kanáloch a médiách (napr. Facebook, Twitter, YouTube, LinkedIn a Instagram) na účely interného a externého školenia a/alebo komunikačné účely *

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